Insurance Agents-Be Honest. If you're honest to yourself, you admit that less than 50% and likely less than 20% of your prospects become clients. Of all the people you have spoken with, who you considered a potential client, most disappeared. And it's mostly your fault. If you have not dripped on them with an insurance newsletter, why should they remember you or call you? They have hundreds of distractions in life and when the desire or need for insurance becomes compelling, they will call the first person they remember.
That first person could be you if they received your insurance newsletter in the last 30 days.
Sending an insurance newsletter has several benefits:
It keeps reminding prospects that you are available and ready to help-they remember you because they see your name and photo (on the newsletter face page) every 30 days.
It continually shows off your knowledge, expertise and breadth of resources with articles each month that cover a different insurance topic with the design to educate and not sell the prospect.
The continual monthly dripping shows staying power-that you are a fixture in the community that can be relied upon to be there, that you are reliable.
If the articles are correctly constructed with a call to action and an offer, prospects will call you and setting appointments when the prospect calls is easy.
Here's the report from other agents:
"The very best money I have ever spent in my business is the insurance newsletter newsletter...it never fails to generate $15-20k of commissions each mailing."
"Then out of the blue he says to me 'you know, I've been reading your insurance newsletters, and I really like them. I'm going to switch all my accounts over to you.' About two weeks later we met. ...His total accounts were almost $500,000. Now he just referred a doctor friend of his to me, and I'm seeing him next week."
Capture the business that is now slipping through your fingers by sending your prospects and clients a monthly and watch business flow in.