Annuity seminars can be a burden if you spend too much time or money working them. 燳es seminars are going to cost you money, but if you hold them at the right location and under strict guidelines, they can have tremendous results. Seminars are a very valuable tool because they have a very strong pull on prospects that are on the fence. 燯se the right hook words and you can walk out of every seminar with a number of solid clients. 燞ere are a few tips that I have found to be very effective in holding a successful seminar.
1. Never hold the seminar at a restaurant! 燭he food and environment is too distracting and it will take focus off of your presentation. 營 have found that the most effective atmosphere to hold a seminar is at a library or large conference room. 燭his will show that you are professional and it will keep distractions at their lowest.
2. When presenting, use this: Problem, solution, benefit. 燘ring up a general financial problem that your target market can relate to. 燨nce you have the problem explained clearly, offer your solution to that problem, an annuity. The benefit side of this marketing trick is crucial. Lightly touch on the benefits of the annuity, but don't over do it. You want the prospect to think about the possible benefits on their own and let them produce questions about the benefits.燭his is when they call to meet yo at your office. 燛ssentially, you want them to be curious. 燙urious enough to feel the need to meet up with you and learn more.