Exclusive insurance leads that your agency obtains should be viewed as an investment in your business. Many agencies do not understand the benefit of prospecting exclusive insurance leads and this article will change the way you are marketing your insurance products today.
No Competition = Higher Close Rate
The largest benefit of exclusive insurance leads is that you are only competing against 1 company, and that company is the potential client you are quoting. You will find that the client is more willing to spend time on the phone, because they havn't received 15 phone calls already, and come into an agency because they the odds are in their favor that they will end up saving money. Studies show that telemarketing prospects dramatically increases close ratios because of less competition. Simply couple the benefits of no competition and local marketing; you will have a winning profitable insurance marketing campaign. Contacting opportunities and using you local agency as a selling point to your local prospects, it's a no brainer that exclusive insurance leads are the way to go in your competitive insurance market.
Higher Contact Ratio = More Sales
Often overlooked, a higher contact ratio is another very important benefit of exclusive insurance leads. It is very obvious that the more contacts you make the more insurance you will sell. Chasing internet leads that have a contact rate of only 37% can be a waste of precious time. Imagine if you could make more contacts with your prospects in your local area. This would enable you to immediately start building rapport and selling yourself, your agency, and the products you have to offer right away. Ultimately with a higher contact ratio you will notice a dramatic increase in close rates on the initial call and live transfers if you are staffed appropriately.
The Secret To Success
Through research of the top producing insurance agencies in the country, there happened to be one secret in common that many held particularly tight to the vest and didn't want to leak the techniques they use daily in their agencies. Other than the common answers like "hire great staff" and "work harder than your competition" many agencies had a telemarketing process in place that was used daily to generate exclusive insurance leads. One particular agency in Michigan books more than $80,000 in premium a month from their efforts in telemarketing local prospects. This ultimately saves the agency in upwards of $8500 a month in advertising costs associated with non-exclusive internet leads. By capturing their own elite leads and the ability to quote instantaneously, this method has proven to be the very effective low cost way to generate real time exclusive insurance leads. "My typically results are more effective than calling warehouses due to the inefficiency of the telemarketing system they utilize, and the fact that the contracted company needs to transfer the call resulting in less solid contacts" he explained, and the agency has taken it to the next level by avoiding the monotonous task of continuing to dial one number after another by investing in a "triple line dialer" telemarketing system. The system has the ability to call three phone numbers simultaneously and keeps track of their calls, sales, and contacts. The agent also recommended training their sales producers and requiring them to put in 1 to 2 hours a day so they can enjoy the benefits of fresh exclusive insurance leads every day. This method turns out to be the ultimate in efficiency. Not paying for leads or part time help, and having the most qualified insurance candidate on the phone speaking directly to your sales producer in your agency will produce incredible results.
Now is the time you should take action in your agency and raise your game to the next level. One such company providing services of installing "triple line dialer" systems and implementing exclusive insurance leads strategies into your agency.