A solid annuity lead will NEVER be free. 營n the annuity business, it takes money to make money. 營 understand that the state of our economy has people tightly gripping their wallets, so here are a few of the most inexpensive way to generate great annuity leads that will make you money.
Buy Leads Online!
This is a scary concept for people who are trying to save their money, but this is the best way to generate leads that convert to sales. 燜ind an online provider that sells only exclusive annuity leads. 燭he reason for this is that you don't want to spend your money on a lead that 5 other agents are already working. 燨nline annuity leads generally convert to sales because the prospect has already shown interest in annuities. 營t is then your job to convince them to buy.
Mailers!
Generate a list of people in your area that meet your target market criteria. 燱rite a letter that will give the prospects a little bit of information on the services that you provide. 燭ry to send the letter to about 500 prospects 1 or 2 times every month. 燭his is also a great way to get references from previous clients. 燬end the client a follow up letter congratulating them on their annuity.
Referrals!
Referrals are the least expensive way to generate leads. 燯nfortunately, it can be tricky to get referrals. 燗sk current clients for referrals very early in the relationship. 燤ost salespeople ask much too late and it doesn't give the client enough time to brainstorm through all the people they might refer to you. 燗sk leading questions. 燤ake sure you be specific. 燗sk the client if they have any coworkers, family, friends, etc.