Far too many salespeople waste their precious time on people who will never buy from them. You don't do this because you aren't smart enough to get the right people contacting you. You don't do this because you have nothing better to do. You do this because you're desperate to sell, and you don't know how to create a sales funnel full of ready buyers.
You think you don't have time to figure out how to get the right people coming to you, so you try to do everything but what you need to do to make it happen for you. Using those post cards and letters you can buy from the insurance company is a waste of both time and money. Playing the numbers game is a death sentence because eventually you either starve out or burn out.
You think you can't afford to figure out how to get the right people coming to you, yet can you afford not to? If this is how you plan to earn your living for the rest of your working life can you afford to lose the financial rewards you could be getting now because you think if you just work hard enough you'll get rewarded? If all it took was hard work how do you explain the 87% failure rate in the industry.
Were those people just lazy? No, they weren't just lazy they fell prey to the numbers game and failed because of bad advice and sales techniques that don't work. They cheated themselves out of the dream they had to own their own business and provide themselves with the financial wherewithal to live the life they wanted to live.
They got rooked, but you don't have to. The worse the economy gets the more important it is to discover how to fill your sales funnel on your own. You don't want to depend on anyone else or pay someone for leads. You're smart enough to get your own leads. The payoff for you is enormous in terms of both immediate financial rewards and long-term financial security.
All it takes to fill your sales funnel with the right people is a little planning, a process, and the automation to make it happen each time every time. The first step is to get the attention of the right people. Once you have their attention you must gain their interest or curiosity. Build that interest into motivation so they have to act. Give them a way to act.
Once they've taken an action they've filtered themselves as the right people. The next step is to take them through the stages required to develop a relationship with a complete stranger. The final step in the sales funnel process is transforming these once strangers into buyers.