When we buy anything there is a great tendency to compare prices at many different locations. This is the human way - we are always looking for a great deal, and there is nothing wrong with that. It is the way to do things if you are looking to spend a large amount of money on a product or service, just like if you where comparing auto insurance.
Now we all know that insurance is one of the most important things a driver of any vehicle could have. If you do not have some kind of auto insurance, you should not be driving, because it is irresponsible of you to drive without it. It is almost as bad as driving without a license.
Now, if you are in the process of looking for auto insurance, remember that you should not go for the very first quote you get, because chances are that that same cover will be cheaper somewhere else.
You always want to shop around, and do not just look in one place. Okay, so maybe you want to shop around in your area. That is understandable, there is no need to leave your hometown, to look for auto insurance in another state - it is just silly.
What you want to do is go to all of the offline places in your area for a quote, then you want to take those quote home with you, and compare them to all of the insurance places offering auto insurance online.
You will most likely find a cheaper option, probably with a better cover, online. In fact, most of the products being sold online are cheaper than the offline counterparts. This is because the online stores do not have great big overheads that they need to pay at the end of every month.