Women living alone face the double jeopardy of needing more long-term care and not having a spouse available to provide that care. They are very viable prospects once they understand the increased risk and, therefore, the increased need to plan.
From delivering free talks about long-term care planning before women's organizations, to writing articles for your local newspapers and specialty magazines, this is a vital message that you can deliver. It will resonate. It will make your phone ring.
Network With Local Providers of LTC Services
In every community, there are numerous providers of services to those who need long-term care services. These include organizations that provide home care assistance, assisted living communities and, of course, even nursing homes and convalescent facilities.
While the recipients of their services are no longer-health eligible for LTC insurance. Each recipient usually has one or more family members, often their children who are. And, most important, they are eyewitnesses to the risk and cost of care. The first two elements of your presentation are already in the bag.
Spring -- while months away -- is the perfect opportunity to reach out to these organizations. You each share two things in common. First, you both are involved in the long-term care profession. Second, you both are seeking prospects (and each can refer clients to the other).
Many of the care facilities have community rooms where seminars can be held. Others have informational brochure racks where you could place appropriate literature. Networking is free (other than your time and gas) but focusing on those who understand the issue can yield enormous results.
Finally, the ideas shared here are all low-cost efforts. Frugality is not a bad thing. That said, low-cost efforts often don't yield immediate results (as compared to costly direct mail or advertising). Thus, you must be willing to maintain the effort over an extended period of time.
If you do and if you commit to investing a percentage of the resulting sales into more expanded marketing efforts, you'll find yourself with those 30 prospects over 30 days.
For free audios on selling long-term care insurance visit the Producer's Resource Center of the American Association for Long-Term Care Insurance.